★ Salman Khan Turns Around Suzuki’s Fortunes as Brand Ambassador !

Aug 29, 2013
Salman khan Suzuki hyate
Today’s advertising world seems to be very dependent on celebrity endorsements, especially from Bollywood actors.

Both new and seasoned actors are becoming the faces of several brands. Companies are leaving no stone unturned in their efforts to get a celebrity, whose popularity is at its peak, to endorse their products or services.

The “bad boy” of Bollywood and our very own “Dabangg Khan” tops the listof celebrities for endorsing brands.

Khan himself is a brand who can lure a huge crowd with his exciting personality. This superstar, with his stardom and popularity, has been the prime choice for brand ambassador for many companies. The superstar, who started the trend of going shirtless, has been an inspiration to a large segment of the Bollywood audience.

For his huge influence on people, Suzuki Motorcycle India Private Limited roped him in as its first-ever brand ambassador in India. Suzuki Motorcycles, with an aim toincrease its sales in the country, signed up Khan for endorsing Hayate, a mass commuter bike.

Powered by a 112.8cc engine, Hayate was launched at the Auto Expo 2012. With this two-wheeler,the makers could now target the semi-urban and rural commuters of the nation.

The manu facturer intends to connect with and reach out to all sections of customers while promoting their range of products. They believe Khan is the right choice as a brand ambassador as he has mass appeal, and building connections with various market segments would be easier with his association.

Strong brand loyalty in this segment is one of the biggest challenges for the makers of this motorbike. Khan happens to fit into the brand’s promotion plans perfectly. The celebrity himself is a passionate biker, whowith his mass appeal, portrays and projects the brand as well as the product in the best possible way.

This Japanese two-wheeler company has witnessed a growthin its sales after the launch of Suzuki Hayate. Initially, the product was seen as a letdown from the company and did not impress the target market, but gradually, the sales figures began to rise. The company expects the sales figure of the product to be around 38,000 units. The maker has received a good response from the market, including peoplefrom all walks of life, for this commuter bike.

It is largely used by an increasing number of professionals in India.
With Hayate, Suzuki Motor Corporation takes on the bestsellers of other manufacturerslike Hero Splendor, Bajaj Discover and TVS Star City. The overall sales figures of these models are impressive, with Bajaj Discover selling around 592, 658 units and TVS Star City around 332, 408 unitsin the first two months of 2013, while Hero sold around 1, 059, 068 units during the same time.

Suzuki also plans to en hance the distribution network and aims to increase its production capacity from the current 3.6 lakh units to 5.4 lakh units by the end of 2013.
Tiger khan
Besdies the two-wheeler segment, even mobile brands are reaching out to the actor for gadget endorsements. Blackberry, which is among the leading developers of smartphones and tablets, chose Khan for the launch of its new tablet, Blackberry PlayBook.

This gadget comes in three variants — 16 GB, 32 GB and 64 GB, featuring Wi-Fi support and all other high-endfeatures. The PlayBook is distributed through Redington India in around 1,000 retail storesacross eight cities in the country.

Khan also endorses many other products like Thums Up, Yatra.com, Relaxo Hawaii, Wheel, Britannia’s Tiger Biscuits, Rotomac Pen, Ranbaxy’s Revital and SF Sonic Batteries

Source: PriceDekho


★ Salman Khan Is Looking For His Biggest Fan To Manage His Google Plus Page

By Prasant Naidu, | April 20, 2013

Bollywood jumping onto social media channels is an old story.

Most of the biggest stars are out there on the popular networks such as Facebook , Twitter , Instagram, etc. The fan following has been encouraging too. The most bankable star in Bollywood, Salman Khan has also created a massive presence on Facebook and Twitter.

In fact, he is also lending his social media presenceto Coca Cola to run its forthcoming exclusive summer campaigns for its top brand Thums Up.

And to take his social presence further, he has also joined Google Plus. Not only that he is also looking for his biggest fan on Google Plus. The cool thing is thatthe biggest fan will also become the manager of his Google Plus fan page . Now isn’t that the coolest gift for die hard fans of Salman Khan ?
If you are wondering what you would be required to do to win this opportunity, then show your love for Salman on the fan page. “Are You The Most Dabangg Salman Khan Fan” is the contest that is asking fans to create content, post images, upload coolvideos, engage in the forum and show the madness for the super star of Bollywood. The contest has a recorded message from thestar himself, who would then be selecting the winner from the forum.

The page has already garnered a community of more than 139K fans. On the launch, the star also did a Google Hangout with the press. The video that was uploaded on the page, saw Salman sharing some interesting details from his personal life and his love for social networks.

It is Google’s constant effort to get celebrities from the Bollywood world to increase the traction for their social network. The reason for getting Salman on the platform is also the same and seeing the fan following of Salman the social network might see some spikes. Salman, eventually, also plans to open a community on Google Plus for his Being Human initiative, like the one on Facebook and Twitter.

For all you Salman fans out there, this is a great chance to show your love to the star, and who knows you might hang out with the star as he says at the end of the video ! http://bit.ly/15seX1W